3,400km of connected people, places and things
In creating the event’s digital twin, we’re using a broad range of IoT sensors, integrated into a common platform and mapped against a geo-location model of the stage. This enables real-time visibility of key locations and assets, as well as monitoring of crowd density or congestion, COVID-19 contact tracing and real time updates of caravan and race arrival times.
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Analytical processing at the edge
By using analytical processing at the edge, we are able to provide real time race data back to the official race vehicles. This delivers a live overview of the race situation, even where mobile connectivity is not available, if for example the route happens to be traveling through a remote area or higher elevation, such as a mountain stage.
Read the infographicData at the core, enabled by cloud
The digitization of the Tour de France initially began in 2015 by capturing data from the cyclists to provide real-time updates. Now, that process has evolved to creating a digital twin of the Tour de France - the world's largest connected stadium.
Read about our digital journey
Creating a digital twin of the world's largest connected stadium
Transform through innovation
A recurring theme for many organizations as they sought to navigate their way through the pandemic was how to ensure their customers’ needs and requirements were met. Yet equally as, if not more important, was how to reach new audiences and exploit technology to reach new audiences and open up new revenue streams in light of the ongoing restrictions.
Read how we're helping the race transform through innovation
Driving outcomes
Elevating the role technology plays across A.S.O., building flexibility into their systems and architectures and using platforms, reusable components and APIs. This ensures A.S.O. continues to remain relevant through bold strategic initiatives and supports their requirement to be a highly agile business.
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Responding to change
The world has changed significantly recently, meaning organizations have been forced to adopt proactive strategies to anticipate disruption. There is no steady state for the foreseeable future. For A.S.O. and the Tour de France this is also true, which means transforming the business of cycling through innovation to adapt and grow with change.
Read moreFirst race reports in L'equipe
First wireless radio transmission
First live TV transmission
First cameras on motorbikes
Enters digital era with first official website
First live trackers fitted to bikes
Hired community manager for social media
First advertising caravan geolocation
First action cams on riders
Success with live tracking and data publishing
Machine learning introduced to cycling
Trial of artificial intelligence
Proliferation of digital platforms
Remote delivery and virtual racing
From 2014 - 2020:
App downloads increased
209 %
Social media fans grew
322 %
Video views up
1300 %
Visits to Race Center from 2020
333 %
Connect to the race from wherever you are in the world
In a world that demands increased immediacy, speed and decision-making, enhanced visualizations and graphics of the race are a priority and delivered for television, social media and the NTT Media Wall. Leveraging the analytical, creative, and design skills of NTT Disruption, we’re taking our visualizations to the next level and creating more engaging fan experiences.
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Revolutionary experiences at the world's greatest cycling race
Sport has the power to unite us, build friendships, solidarity, and make us better. Together, we’re fostering innovation with our partners in sport and we have a globally connected team prepared with agile and scalable solutions to deliver for our clients.
Watch the videoDynamic, richer fan experience
Our partnership with A.S.O. is helping the Tour de France shape the future of fan engagement. Since 2015, we’ve brought a whole host of digital enhancements to the event to create the best ‘connected fan’ experiences. This year is no different. New insights, new ways of visualizing data and new predictions have been created and are accessible, delivering a data-driven experience across any device, wherever you are in the world.
What's new at the race
Our expertise
Help us change lives with bicycles
From the greatest cycling race in the world, to the grassroots impact of the bicycle. Together with Qhubeka, our global employee base, our technology expertise and our clients, we’re proud to drive Qhubeka’s ambitions aligned to the UN Sustainable Development Goals. Qhubeka is a global charity that moves people forward with bicycles in Africa. With a bicycle, a person can travel faster and further, and carry more. Help change lives with bicycles and donate to Qhubeka via our GivenGain page.
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